Veedol and their partner in Oman, Moosa Abdul Rahman Hassan & Co, had just launched their newly designed unique packs at a crowded trade event. This is a landmark achievement and a new benchmark by Veedol, the house of First’s as the brand is known ever since it was the first choice of Motor oil for Model T by legend Henry Ford in 1914. In Middle East and Africa Veedol synthetic oils will be sold in these packs from now.
Veedol globally known for their famous signature line, ‘The Professional’s choice in Motor Oil…For over a Century” had transformed the entire packaging of their synthetic grades. This follows after the company acquiring complete ownership of a full-fledged manufacturing plant in the U.K. With the acquisition of the UK plant, Veedol brings these elegant bottles with an outstanding wrap-around label on it. Customers and channel partners had wholeheartedly accepted these packs which was formally launched at an event held at Hormuz Grand Hotel, Muscat, on 24th April.
The launch was attended by senior management from Veedol and Moosa Abdul Rahman Hassan & Co.
Mr. Sunil Vaidya, Executive Director, Waseemuddin JJ, General Manager, Suraj Amrit, Regional Manager and Anand Nair, Marketing Manager from Veedol along with Mr. Mustansir Lakdawala CEO,
Mr. Jiten Bhangre, National Parts Manager and the entire sales team.
“It’s a matter of pride for Veedol International to launch these packs in Oman. These packs come in four and one litres and will be a true gamechanger with its unique shape and wrap around label that convey the brand benefits. For over a century Veedol is known and accepted by our customers for the quality of our products and innovative ways of marketing and distribution. Oman is a key market for Veedol in the region and we are confident that the introduction of the newly designed packs will help us and our channel partners to re-establish Veedol’s position”; mentioned a statement issued by Veedol.
Moosa Abdul Rahman Hassan & Co. distributor partner for Veedol are also the agents for world renowned brands such as GMC, Suzuki, AC Delco in Oman. “Company feels and echoes that their entire sales force and customers are extremely excited with the ergonomically designed pack. It helps outstanding registration and visibility on the shop shelves. Veedol had always explored new ways and routes to bring the brand close the customer and end users be it with packs, range of product, affordable pricing and exciting promotions and superior service”. New packs are an instant hit in the crowded market place. Retail trade are positive and their acceptance of the new pack, team believes, should be seen as a positive sign in their choice of preferred motor oil.
The unveiling of the new packs was held in Muscat at a crowded gathering of channel partners at Hotel Hormuz Grand, Seeb. Veedol team at Moosa Abdul Rahman Hassan & Co. has lined-up similar events across the entire country. The launch of the new packs in Oman is part of the successful roll-outs Veedol has lined-up in the region since second half of last year.
Veedol Brand, a quick glance on the History.
British American motor oil brand Veedol is known as “The professional’s choice in motor oil …For over a century”. Over 100 years ago Henry Ford chose Veedol Oil for the World’s first mass produced automobile Ford Model T, in the year 1914. Rest is history in the field of personal mobility. Some of the other outstanding milestones from the House of Firsts, as Veedol is widely acknowledged today are
• Graf Zeppelin, the first airship to fly around the world, 1928 with Veedol
• Miss Veedol, the first non-stop flight across the Pacific from Tokyo to US, 1931
• Columbia space shuttle using Veedol, 1979
• Formula 1 races, Veedol propelled engines during, 1975-78
For more information on Veedol, Log on to www.veedol.com | contact firstname.lastname@example.org.