Veedol Announces the launch of Hallmark packs in the Middle East & Africa Region
British American Lubricant company Veedol, a leading global manufacturer and supplier of Engine Oils and Lubricants had announced the launch of their latest packs in the region. In line with their Global marketing strategy and goal of standardizing the packs worldwide, Veedol is moving to a unique Trademark design for their engine oil packs.
The Hallmark pack change had started with Veedol International acquiring full ownership of UK based Granville Oils and Chemicals Ltd in 2016. Since then, Veedol synthetic oils are distributed in new packs. For a brand with over hundred years of history that stood for quality and delivered values to its customers and partners this is a natural transition; to revamp their mineral oil containers as well. Throughout the last century, Veedol always stood by its commitment towards product innovation which has helped the brand to maintain its market position. Heritage, premium quality and innovation are synonymous with The Professional’s Choice in Motor Oil…For over a century, as Veedol is known in the industry. The new bespoke packs are very unique, ergonomically designed for optimizing efficiency in usage of filling, packing and smooth transporting.
Veedol has always been in the forefront of lubricant technology, and embraced change in all strides of our growth. The new Hallmark packs are another milestone in our journey and it’s indeed matter of pride not only for Veedol but for our customer partners too, who will have their trusted oil in these unique packs available worldwide” said Suraj Amrit, General Manager, Middle East and Africa. By doing this, a motorist in Middle East will get to see the same shape packs of Veedol Engine whenever he is choosing Veedol in any other part of the globe.
Another unique feature, in addition to the modern Veedol patent pack design is its closure/
bericap. These new hallmark packs are fitted with bericap (Germany) ring peel induction seal liner to prevent oil leakage, pilferage, and counterfeits. The exclusive benefit to consumers is 100% guarantee of original oil in these cans and zero chances of adulteration. Built in camel hump also helps smooth glug free pouring of oil at any point.
VEEDOL HALLMARK – PACKS
“Better Security, Reliability and Trust with the Veedol Guarantee of original oil are true to our Vision and Values. Success of Veedol is reflection of the warm welcome we have received for our product range and the unmatched support from our partners and customers. Undoubtedly the Hallmark packs will continue to bring in the same trusted oil, to discerning motorists meeting latest engine specifications, a journey started with Model-T from Veedol in 1914”. Added Suraj.
Veedol products are manufactured in Algeria, Belgium, Canada, Ecuador, France, India, Netherlands, South Africa, Turkey, UAE, U.K and USA. Entire range of Motor Oils, Grease, and other special fluids are available and distributed in over Sixty-Five countries and the brand footprints are still growing. For those uncompromising customers who demand Original Equipment Manufacturer approved oils, Veedol has a complete range of approved oils available on need basis.
Veedol’s Hallmark packs have been well accepted and welcomed by all channel partners in the MEA region. Country partner distributors along-side our Marketing and Area Sales Managers will be preparing detailed roll-out plans for each market.