Veedol Announces the launch of Hallmark packs in the Middle East & Africa Region

British American Lubricant company Veedol, a leading global manufacturer and supplier of Engine Oils and Lubricants had announced the launch of their latest packs in the region. In line with their Global marketing strategy and goal of standardizing the packs worldwide, Veedol is moving to a unique Trademark design for their engine oil packs.

The Hallmark pack change had started with Veedol International acquiring full ownership of UK based Granville Oils and Chemicals Ltd in 2016. Since then, Veedol synthetic oils are distributed in new packs. For a brand with over hundred years of history that stood for quality and delivered values to its customers and partners this is a natural transition; to revamp their mineral oil containers as well.  Throughout the last century, Veedol always stood by its commitment towards product innovation which has helped the brand to maintain its market position. Heritage, premium quality and innovation are synonymous with The Professional’s Choice in Motor Oil…For over a century, as Veedol is known in the industry.  The new bespoke packs are very unique, ergonomically designed for optimizing efficiency in usage of filling, packing and smooth transporting.

Veedol has always been in the forefront of lubricant technology, and embraced change in all strides of our growth. The new Hallmark packs are another milestone in our journey and it’s indeed matter of pride not only for Veedol but for our customer partners too, who will have their trusted oil in these unique packs available worldwide” said Suraj Amrit, General Manager, Middle East and Africa. By doing this, a motorist in Middle East will get to see the same shape packs of Veedol Engine whenever he is choosing Veedol in any other part of the globe.

Another unique feature, in addition to the modern Veedol patent pack design is its closure/
bericap. These new hallmark packs are fitted with bericap (Germany) ring peel induction seal liner to prevent oil leakage, pilferage, and counterfeits. The exclusive benefit to consumers is 100% guarantee of original oil in these cans and zero chances of adulteration. Built in camel hump also helps smooth glug free pouring of oil at any point.



Better Security, Reliability and Trust with the Veedol Guarantee of original oil are true to our Vision and Values.  Success of Veedol is reflection of the warm welcome we have received for our product range and the unmatched support from our partners and customers. Undoubtedly the Hallmark packs will continue to bring in the same trusted oil, to discerning motorists meeting latest engine specifications, a journey started with Model-T from Veedol in 1914”. Added Suraj.

Veedol products are manufactured in Algeria, Belgium, Canada, Ecuador, France, India, Netherlands, South Africa, Turkey, UAE, U.K and USA. Entire range of Motor Oils, Grease, and other special fluids are available and distributed in over Sixty-Five countries and the brand footprints are still growing. For those uncompromising customers who demand Original Equipment Manufacturer approved oils, Veedol has a complete range of approved oils available on need basis.

Veedol’s Hallmark packs have been well accepted and welcomed by all channel partners in the MEA region.  Country partner distributors along-side our Marketing and Area Sales Managers will be preparing detailed roll-out plans for each market.

Veedol, takes part in the commemorative 100th Anniversary drive of Aston Martin Owners Club in U.K.

Aston Martin is a prestigious brand of automobiles that has been making exciting sports cars since 1913 and not long after that, enthusiasts of the brand formed a club and started taking part in events to proudly show their love for the brand. This year, Veedol participated and sponsored the 100 year old event, London to Edinburgh rally. About 60 proud Aston Martin owners and their co-drivers took part in this year’s event with Veedol as a supporting sponsor.

The day ended with a dinner and awards ceremony in Edinburgh where the great drive was discussed and the owners exchanged stories about their beloved cars. Veedol had a gift bag that was given to all attendees to make sure that all would take home a great reminder of the day’s events.

“Samuels Service Centre’s unique way of Finding Joy in others Good fortune”

Samuels Group, Veedol partner in South Africa has made a huge difference in the lives of many homeless and less fortunate individuals living on the streets of Durban. A subsidiary of Samuels Group is Samuels Service Centre, and they have dug into their pockets to take the initial steps towards helping homeless people restore pride and dignity in themselves again. The initiative is called the Siza Initiative where ‘Siza’ means to help. A Non-Profit Organization was formed by Samuels Group in order to coordinate the initiative. The NPO’s ethos is based off of a Sanskrit principle called ‘Mudita’ which means “finding joy in the good fortune of others.”
Durban is a beautiful, culturally diverse and vibrant city. From our beautiful beaches to our prized heritage sites – at its core Durban is a melting pot of most of the typically South African cultures.
Like most big cities, Durban’s streets are also the beds and homes for many street people of varying ages. Research has not identified any particular reason why so many people live on our streets, but it is a reality that we must face. The less fortunate of SA and Durban appear not to contribute to society, many of these individuals have fallen off the radar and have found themselves living on the streets, eking out an existence.
The initiative to help these less fortunate individuals had two key phases. Phase One was known as ‘Snap me’ where the homeless where given red t-shirts and instructed not to beg but to ask motorist to snap pictures of them. This is a unique way of presenting the beggars in Durban to encourage awareness on social media, as well as to create conversation about this very different approach to helping and preventing begging. The next phase saw the same people wearing green t-shirts where they started working to clean the streets of Durban by picking up litter, recycling and planting gardens at the intersections. This gave them a sense of purpose and responsibly.
Samuels Siza Foundation, as an organization, has responded to the cries for help from the people of Durban’s streets. They have assisted in making the beggars lives whole by providing social workers, councilors, assistance in obtained ID books, bank accounts and more. Together with this they have given these people a stipend of R100 a day for the work that they have done in making Durban Beautiful.
This is simple and possible by being kind to the nature, being kind to fellow human beings and by volunteering to make a change. In order to do so one has to be mindful and that has to come from with-in. Compassion is not injected it’s an inspiration. Samuels Siza since day one has been actively bringing in positive changes in the lives of poor on the street. This is a beginning and a lot can and need to be done which is a collective effort by people from all walks of life”.
To donate to Samuels Siza Foundation and to help change the lives of the less fortunate simply visit for more information.

Veedol’s New Synthetic packs become an instant hit in Oman.

Veedol and their partner in Oman, Moosa Abdul Rahman Hassan & Co, had just launched their newly designed unique packs at a crowded trade event. This is a landmark achievement and a new benchmark by Veedol, the house of First’s as the brand is known ever since it was the first choice of Motor oil for Model T by legend Henry Ford in 1914. In Middle East and Africa Veedol synthetic oils will be sold in these packs from now.
Veedol globally known for their famous signature line, ‘The Professional’s choice in Motor Oil…For over a Century” had transformed the entire packaging of their synthetic grades. This follows after the company acquiring complete ownership of a full-fledged manufacturing plant in the U.K. With the acquisition of the UK plant, Veedol brings these elegant bottles with an outstanding wrap-around label on it. Customers and channel partners had wholeheartedly accepted these packs which was formally launched at an event held at Hormuz Grand Hotel, Muscat, on 24th April.
The launch was attended by senior management from Veedol and Moosa Abdul Rahman Hassan & Co.
Mr. Sunil Vaidya, Executive Director, Waseemuddin JJ, General Manager, Suraj Amrit, Regional Manager and Anand Nair, Marketing Manager from Veedol along with Mr. Mustansir Lakdawala CEO,
Mr. Jiten Bhangre, National Parts Manager and the entire sales team.
“It’s a matter of pride for Veedol International to launch these packs in Oman. These packs come in four and one litres and will be a true gamechanger with its unique shape and wrap around label that convey the brand benefits. For over a century Veedol is known and accepted by our customers for the quality of our products and innovative ways of marketing and distribution. Oman is a key market for Veedol in the region and we are confident that the introduction of the newly designed packs will help us and our channel partners to re-establish Veedol’s position”; mentioned a statement issued by Veedol.
Moosa Abdul Rahman Hassan & Co. distributor partner for Veedol are also the agents for world renowned brands such as GMC, Suzuki, AC Delco in Oman. “Company feels and echoes that their entire sales force and customers are extremely excited with the ergonomically designed pack. It helps outstanding registration and visibility on the shop shelves. Veedol had always explored new ways and routes to bring the brand close the customer and end users be it with packs, range of product, affordable pricing and exciting promotions and superior service”. New packs are an instant hit in the crowded market place. Retail trade are positive and their acceptance of the new pack, team believes, should be seen as a positive sign in their choice of preferred motor oil.
The unveiling of the new packs was held in Muscat at a crowded gathering of channel partners at Hotel Hormuz Grand, Seeb. Veedol team at Moosa Abdul Rahman Hassan & Co. has lined-up similar events across the entire country. The launch of the new packs in Oman is part of the successful roll-outs Veedol has lined-up in the region since second half of last year.

Veedol Brand, a quick glance on the History.
British American motor oil brand Veedol is known as “The professional’s choice in motor oil …For over a century”. Over 100 years ago Henry Ford chose Veedol Oil for the World’s first mass produced automobile Ford Model T, in the year 1914. Rest is history in the field of personal mobility. Some of the other outstanding milestones from the House of Firsts, as Veedol is widely acknowledged today are
• Graf Zeppelin, the first airship to fly around the world, 1928 with Veedol
• Miss Veedol, the first non-stop flight across the Pacific from Tokyo to US, 1931
• Columbia space shuttle using Veedol, 1979
• Formula 1 races, Veedol propelled engines during, 1975-78
For more information on Veedol, Log on to | contact

Veedol @ Automechanika, Jeddah 2019

The 4th edition of Automechanika in Saudi Arabia was held in Jeddah during 26th & 27th Feb
at the Hilton Jeddah. Messe Frankfurt Middle East and ACE in association with Jeddah Chamber of Commerce & Industry had organized Saudi Arabia’s leading regional trade fair for the automotive aftermarket industry targeting trade visitors – “Automechanika Jeddah 2019’.

There were about 80 plus exhibitors, 15 exhibiting countries and 5 country pavilions and over 5000 visitors at the two-day event. Local partner distributor for Veedol, GTR (Gulf Tyres & Rubber Holdings) had launched their brand new one-stop service center, Auto Express for tires, batteries and lubes at the crowded event. Gulf Tyres & Rubber Holdings, GTR as the group is popularly called by trade in Saudi Arabia; is well known for their portfolio of Tyres (Continental, Kumho, Infinity) and Battery (Exide) and Veedol for lubricant. Company’s vision is to establish its own service centers “Auto Express” across the Kingdom. Visitors to the Auto Express stand were invited to join in a free raffle draw, where in five winners have won 4 Liters of
Veedol Powertron oil.

“The show will now alternate between Riyadh and Jeddah, to offer our visitors and exhibitors more opportunities to meet the right counterparts, by organizing the show in the two most important cities in the Kingdom in alternate years. The show aims to raise the bar by creating the ideal platform for manufacturers, distributors, importers / exporters and buyers to connect, view product innovations and discover product alternative” informed a source at Messe Frankfurt Jeddah.

Veedol was the lubricant sponsor at the debut edition of Khaleej Times Desert Drive ‘2019, UAE

Veedol was the Lubricant partner for the inaugural Khaleej Times Desert Drive on 15th Feb.
The drive was a resounding success with over 1,100 participants conquering the UAE desert aboard 550, 4X4 cars. Khaleej times is a group company of Galadari Brothers, they are also the distributor for Mazda, Veedol, Ziebart and Mahindra vehicles in the UAE.

The weather was cool but the excitement was high as Galadari Brothers’ Mohammed Abdullatif Galadari and Ibrahim Abdullatif Galadari flagged off the convoy at 9.30 AM. Vehicles then made their way into the desert as 60 marshals guided them through the 124km-long desert adventure from Barracuda Beach Resort in Umm Al Quwain to Bassata camp in the Wadi desert of Ras Al Khaimah. Police were also on hand at the checkpoints. An unforgettable outdoor experience for families, friends, thrill-seekers, newbies and experienced drivers who enjoyed the adrenaline rush.

The route was divided into eight sections and each section was preceded by a checkpoint to track the progress of the participants. There were some minor set-backs though, with some cars getting stuck in the desert, but the marshals and rescue teams were quick to respond and ensured the drivers were soon on their way. After the day-long fun drive, participants retreated to a desert camp in Ras Al Khaimah, where entertainment and other activities, including an all-inclusive dinner and exciting games awaited them before they returned to their respective homes. Jeep was the lead sponsor with Bridgestone, Ziebart and Exide being the support sponsors.

Off-roading in the desert is not just a hobby for UAE residents, it’s a lifestyle. The drive has been designed with different difficulty levels to cater to all types of participants while ensuring their safety in a controlled environment, led by marshals. It was a perfect family getaway to experience.
“A lifetime experience indeed! Though challenging, with the levels going high of the driver and those in the vehicle too. Energy levels of the co-passengers are quite important for completing the drive and for not asking to give-up midway. Marshals and other off-road assistance were at service, which has helped me to clear the check points and complete the drive”
said Anand Nair, Veedol Dubai, who had completed the 124 KM drive in his Mitsubishi Pajero.

The drive had a huge coverage on offline and online space, with social media grabbing 2.95 Mil reach and online cracking of 2.1 mil impressions.

Veedol’s New Synthetic pack become instant hit in Jordan.

Veedol, the house of Firsts had created another landmark in the Middle East and Africa region by launching their latest packs for the synthetic range of engine oils.  The company had just introduced these new pack, starting from Jordan. Veedol, The Professional’s choice in Motor Oil…For over a century had transformed the entire packaging of their synthetic grades, another first of its kind, after acquiring 100% ownership of a full-fledged plant in the U.K. With the acquisition of the plant, Veedol had an opportunity to introduce their unique bottles with a wrap-around label on it. Customers and channel partners were very excited with the ergonomically designed pack, it’s a wrap- around label that helps outstanding registration and visibility at the shop shelves. It was an instant hit.  Response from the retail trade is extremely positive and their acceptance of the new pack should be seen as a booster by both the local partner and Veedol.

The unveiling of the packs was held in Amman at crowded gathering of customers from across Jordan. It also turned out to be one of the best with record numbers of orders placed by the retail trade.
Veedol intends to roll-out the new packs across Middle East and Africa during the second half of the year.

Veedol appoints General Automotive Services Co. LTD. as their exclusive partner in the Kingdom of Saudi Arabia.

Veedol International DMCC has signed a partnership agreement with General Automotive Co, (GASCOL) a division of Gulf Tyres & Rubber Holding Co (GTR), to distribute entire range of lubricants in
Saudi Arabia.  GTR has several business sectors in it’s portfolio, which sell, support and service Tyres for Commercial, Non Commercial and industrial sectors, Automotive & Industrial Batteries, Hydraulic Hoses & Fittings in Saudi Arabia and Bahrain.  General Automotive a division of GTR, is distributing prominent brands of tyres, batteries, lubricants and rubber products  such as Continental , General Tires, Infinity Trelleborg, Alliance, Excalibur General Tires and Fulda with extensive network, comprising 16 Tyre service centers.  General Batteries (GB) markets Exide brand of automotive and specialized batteries and Infinity batteries.

“The estimated annual lubricants consumption in the Kingdom is over 450 million with the automobile lubricants contributing to over 90%, this is due to the high vehicle parc which is circa 6 mil vehicles.  This makes Saudi Arabia a market of strategic importance to Veedol. The quality of Veedol products, world class distribution of entire range coupled with the overall service delivery from our partner will help us achieve our objectives in Saudi Arabia. We are proud to be associated with GASCOL Group, a trusted name in the industry who brings in decades of experience in tyres, trading and industries. GASCOL has the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B across the country” said, Mr. Waeeemuddin JJ, General Manager for Veedol International DMCC.   In addition to the branches GA has their own TSC, tyre service centers spread across the kingdom.

Veedol and Mazda, co-sponsoring Students Karting in UAE

Veedol and Galadari Automobile the distributor partner in UAE, are the proud sponsors of the recently held Students Karting Club held at Al Ain raceway. The Students’ Karting Club UAE, is a nation-wide karting competition, a one of its kind Karting competition for kids from different age group (12- 15,16 -19 and 20- 23 years). Final race was held on 16th Feb. Around 350 people attended the event. An excellent venue with Veedol & Mazda brands visibility taking leaps with the young racing event.

Ford Veteran and Vintage Tour 2018, Durban

The biggest Ford Veteran and Vintage Tour of the past 35 years took place at the George Old Car Show where fifty-two vehicles, comprising of no less than 38 Ford models took part in the event.   The  four day event was full of excitement with active participation of the Veterans with their favorite cars.   Model T/Ford and Veedol motor oil together started their journey, way back in 1914 with the introduction of Model T,  when Legend Henry Ford chose Veedol as his first motor oil  in 1914 for worlds first mass produced car.   Veedol with their partner in South Africa have actively supported the event.    Day One, Ford Day- the participants were greeted by sunny skies as they left the Wilderness Hotel and hit the road through the seven passes route to George. They filled their fuel tanks for free at Atlantic Fuel Station sponsored by Samuels Service Centre then hit the R102 through the old part of George to Mossel Bay. Afternoon, they took to the road again into the beautiful Klein Karoo. Everyone arrived at the Oudtshoorn Holiday Inn a little sunburnt, but that did not dampen the spirits of the participants.   Day Two, Veedol Oil & Samuels Service Centre Day began with an early morning drive through the town of Oudtshoorn, heading west towards Ladysmith on the R62. After tea in Zoar, they took the pass-through to Seweweekspoort.   Day Three, The Outeniqua Lab and MUA Insurance Day kicked off with an early morning drive through the Cango Caves 80 km north on the R407 through the windy roads near the tobacco and onion farmlands of the Klein Karoo. Participants then stopped at the Buffelsdrift Game Lodge for lunch and were allowed to take the Model T Fords through the park surrounded by some of the Big 5.   In the evening they enjoyed a gala dinner with “The Golden Era of the Ostrich Industry” as the theme. Participants dressed up in evening attire from the early twenties (when ostrich feathers were more expensive than gold).   On Day 4, The Day – The group left Oudtshoorn on the final day and drove to the waterfall in Meiringspoort and then to PW Botha College for the George Car show being held over the weekend.