The Professional’s Choice in Motor Oil... For over a century

Ford Veteran and Vintage Tour 2018, Durban.

06 Feb , 2018

The biggest Ford Veteran and Vintage Tour of the past 35 years took place at the George Old Car Show where fifty-two vehicles, comprising of no less than 38 Ford models took part in the event.   The  four day event was full of excitement with active participation of the Veterans with their favorite cars.   Model T/Ford and Veedol motor oil together started their journey, way back in 1914 with the introduction of Model T,  when Legend Henry Ford chose Veedol as his first motor oil  in 1914 for worlds first mass produced car.   Veedol with their partner in South Africa have actively supported the event.    Day One, Ford Day- the participants were greeted by sunny skies as they left the Wilderness Hotel and hit the road through the seven passes route to George. They filled their fuel tanks for free at Atlantic Fuel Station sponsored by Samuels Service Centre then hit the R102 through the old part of George to Mossel Bay. Afternoon, they took to the road again into the beautiful Klein Karoo. Everyone arrived at the Oudtshoorn Holiday Inn a little sunburnt, but that did not dampen the spirits of the participants.   Day Two, Veedol Oil & Samuels Service Centre Day began with an early morning drive through the town of Oudtshoorn, heading west towards Ladysmith on the R62. After tea in Zoar, they took the pass-through to Seweweekspoort.   Day Three, The Outeniqua Lab and MUA Insurance Day kicked off with an early morning drive through the Cango Caves 80 km north on the R407 through the windy roads near the tobacco and onion farmlands of the Klein Karoo. Participants then stopped at the Buffelsdrift Game Lodge for lunch and were allowed to take the Model T Fords through the park surrounded by some of the Big 5.   In the evening they enjoyed a gala dinner with “The Golden Era of the Ostrich Industry” as the theme. Participants dressed up in evening attire from the early twenties (when ostrich feathers were more expensive than gold).   On Day 4, The SAClassics.com Day - The group left Oudtshoorn on the final day and drove to the waterfall in Meiringspoort and then to PW Botha College for the George Car show being held over the weekend.

Veedol and Mazda, co-sponsoring Students Karting in UAE

16 Feb , 2018

Veedol and Galadari Automobile the distributor partner in UAE, are the proud sponsors of the recently held Students Karting Club held at Al Ain raceway. The Students’ Karting Club UAE, is a nation-wide karting competition, a one of its kind Karting competition for kids from different age group (12- 15,16 -19 and 20- 23 years). Final race was held on 16th Feb. Around 350 people attended the event. An excellent venue with Veedol & Mazda brands visibility taking leaps with the young racing event.  

Ford Veteran and Vintage Tour 2018, Durban.

06 Feb , 2018

The biggest Ford Veteran and Vintage Tour of the past 35 years took place at the George Old Car Show where fifty-two vehicles, comprising of no less than 38 Ford models took part in the event.   The  four day event was full of excitement with active participation of the Veterans with their favorite cars.   Model T/Ford and Veedol motor oil together started their journey, way back in 1914 with the introduction of Model T,  when Legend Henry Ford chose Veedol as his first motor oil  in 1914 for worlds first mass produced car.   Veedol with their partner in South Africa have actively supported the event.    Day One, Ford Day- the participants were greeted by sunny skies as they left the Wilderness Hotel and hit the road through the seven passes route to George. They filled their fuel tanks for free at Atlantic Fuel Station sponsored by Samuels Service Centre then hit the R102 through the old part of George to Mossel Bay. Afternoon, they took to the road again into the beautiful Klein Karoo. Everyone arrived at the Oudtshoorn Holiday Inn a little sunburnt, but that did not dampen the spirits of the participants.   Day Two, Veedol Oil & Samuels Service Centre Day began with an early morning drive through the town of Oudtshoorn, heading west towards Ladysmith on the R62. After tea in Zoar, they took the pass-through to Seweweekspoort.   Day Three, The Outeniqua Lab and MUA Insurance Day kicked off with an early morning drive through the Cango Caves 80 km north on the R407 through the windy roads near the tobacco and onion farmlands of the Klein Karoo. Participants then stopped at the Buffelsdrift Game Lodge for lunch and were allowed to take the Model T Fords through the park surrounded by some of the Big 5.   In the evening they enjoyed a gala dinner with “The Golden Era of the Ostrich Industry” as the theme. Participants dressed up in evening attire from the early twenties (when ostrich feathers were more expensive than gold).   On Day 4, The SAClassics.com Day - The group left Oudtshoorn on the final day and drove to the waterfall in Meiringspoort and then to PW Botha College for the George Car show being held over the weekend.

Veedol International Business Partner Meet 2017

30 Oct , 2017

Veedol distributor partners in the Middle East and Africa had a three-day Business Meet at the breathtakingly beautiful Zimbali Fairmont Coastal Resort, Durban.  This Resort is a destination in itself, where miles of deserted beaches divide the warm Indian Ocean and the lush coastal vegetation.  An ideal place for guests, dolphins and the whale sharks.    Veedol’ s theme for the Business Partner Meet was “Pride, Winning Partnership” and it was truthfully reflected from the attendance of senior level delegates from the entire GCC, Levant, Egypt & Sudan. Hospitality of the senior management and core team ensured that the guests were personally attended from the time of arrival until every one of them is seated on board on their return flights. A snapshot on Brand Vision for future, Strategy and Key Marketing Initiatives took the centre stage of the message from Veedol management.  Delegates were also given an opportunity to have deep engagement on product offerings as well go-to market tools at the thematic learning cafes.  The new pack, a unique one on its own with a full wrap around label – first of its kind in the region was unveiled at the meet. Entire range of Fully synthetic and synthetic blend grades will be distributed in these packs, manufactured at the fully owned Veedol plant in UK. Outstanding performance in the Veedol distribution map such as Key account management, Retail distribution, Value Growth, Creativity and Innovation were recognized with Awards, and deserving partners walked away with these prestigious awards. Samuels Oil, the local partner for Veedol motor oil in South Africa had arranged a fam trip to their Umhlanga service centre for a live demo of Customer Care and shared their unique customer offer “My Free warranty” to the delegates.  Conference ended with Ian Thomas the world renowned Motivational speaker doing an outstanding presentation on his theories of motivation based on African Lions “Power of Pride” and its impact and application in the corporate world. 

Khalil Bin Ebrahim Kanoo group join hands with Veedol, “The professional choice in Motor Oil, For over a century” to bring New Generation Engine oils to the Kingdom.

10 May , 2017

Veedol Motor oil, a global brand trusted for over a century by motorists worldwide has just announced their partnership with International Motor Trading Agency W.L.L, a division of the well-known business group M/s. Khalil Ebrahim Kanoo W.L.L.  The exclusive partnership in the Kingdom of Bahrain was announced at a joint press conference followed by the launch of the entire range of lubricants to the trade partners.  Khalil Bin Ebrahim Kanoo group is an established name in the Automotive Sector in the Kingdom of Bahrain and also the appointed agents for Mazda, Proton, Geely and Goodyear Tyres.  Veedol is a name synonymous with Quality and Innovation among Automotive Lubricants.   Tidewater Oil Company, the parent of Veedol was set-up in Pennsylvania, United States the birth-place of Liquid-Gold, and Petroleum.  From 1900s Veedol motor oil was chosen by world renowned automotive brands starting with Ford (Model-T 1914), Mercedes Benz, Audi, Volvo, BMW and a host of Japanese, European and Korean majors.   Exciting achievements in its career also include being chosen as the brand of lubricant for Graf Zeppelin (1928) on the longest, most challenging transatlantic flight followed by the first non-stop flight from Japan to the USA, the monoplane - Miss Veedol (1931).     Stringent quality tests and research were instrumental in maintaining Veedol its top-of-the mind brand in the segment, offering a comprehensive range of synthetic & mineral lubricants for both petrol and diesel engines establishing itself as “The Professional’s Choice in Motor oil”. Mr. Arun Kumar, Vice President Middle East, Africa and Americas at Veedol International shared their vision; “Veedol aspires to become one of the leading lubricant brands globally.  We have been managing our pace with advancement in engine design and lubrication technology.  Our focus on research and development has helped us to formulate an array of products for a wide range of applications for the new generation engines and the old”.  Manufactured in U.K., Canada, U.A.E, Netherlands & India Veedol products are available globally now.  Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.  “We are extremely proud to be associated with International Motor Trading Agency (M/s. Khalil Ebrahim Kanoo W.L.L) a highly trusted name in Bahrain, bringing with it over eight decades  of experience in the automobile industry.  Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range at the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Bahrain.   The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from IMTA ( International Motor Trading Agency) will help us achieve our objectives for Bahrain.”  Mr. Kumar added. Ms. Suzan Salman Kanoo, President, International Motor Trading Agency W.L.L said:   “It gives K. E.  Kanoo Group and International Motor Trading Agency W.L.L,  great pride to be the exclusive distributor of Veedol lubricants in Bahrain. Veedol is a century old lubricant brand with a proven track record.  Entire range of Veedol motor oil will soon be available across the country through our network of channel partners and backed by a full-fledged sales and service team”. The estimated annual lubricants consumption in Bahrain is over 18 million liters with the automobile lubricants contributing to 45%, market is expected to grow at 3-4% p.a. with a substantial share expected from the synthetic grades. Mr. K. N. Singh, Vice President, International Motor Trading Agency W.L.L mentioned that, “The partnership with Veedol comes in line with our strategy, to expand our offering of high quality lubricants in the Automotive and Industry sector and to offer wider choice of products, value for money at competitive prices. We are committed to offer unmatched service to the discerning consumers in the entire state”.  Veedol Syntron, the top-notch fully synthetic engine oil for New Generation vehicles. Veedol Syntron 5W-30 is fully synthetic high performance multi-grade engine oil engineered with latest in lubricant technology providing unmatched performance in toughest conditions. Veedol Syntron’s high quality blend and advanced technology deliver excellent fuel economy with improved film strength and oxidation stability. It is ideal for vehicles requiring 5W-30 viscosity engine oil including BMW and VW. Manufactured in UK, it offers superior protection against sludge, combustion contamination, better oxidation stability and fuel efficiency.     The top of the range grades include Veedol Powertron, Maratron Manufactured in UK Elite, Diesel Star Plus, Max-Pro as well as the specialty products–coolants, brake-fluids, greases and hydraulic oils manufacture in UAE.   For more information contact Shyjumon  on 17875777 or Log* on to www.veedol.com. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.  New Generation engines or old engines, refill with Veedol oil for unmatched protection, cooler and cleaner engines be it your cars, light and or heavy duty commercial vehicles.   Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Bahrain from now. 

Abdullah Abdulghani & Bros. Co. is the exclusive partner of Veedol Lubricants in Qatar.

23 Feb , 2016

Abdullah Abdulghani & Bros. Co. (AAB) and Veedol International celebrated the start of the new partnership between both parties in the State of Qatar. This occasion also witnessed the grand unveiling of the entire range of Veedol International lubricants at the Regency Hall, Doha to the media delegates, followed by a detailed presentation to retail and commercial customers. Abdullah Abdulghani & Bros. Co. is the biggest player in the Automotive Sector in the State of Qatar, with operations covering the entire value chain of the industry. AAB is focused on bringing additional products, solutions and services that will generate additional value to its customers through superior quality, competitive value, advanced technology and continuous reliability. Veedol is a name synonymous with Quality and Value among Automotive Lubricants. From 1900’s the brand Veedol was chosen by world renowned automotive brands starting with Ford Model-T, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors. Stringent quality tests and research helped Veedol to maintain its lead in offering a comprehensive range of synthetic and mineral engine oils as well as industrial oils. Veedol products are manufactured in Americas/Canada, Europe (UK/Netherlands), U.A.E & India. Veedol now aspires to become one of the leading lubricant brands globally. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “We are extremely proud to be associated with Abdullah Abdulghani & Bros. Co, a highly trusted name in Qatar, bringing with it over five decades of rich experience in the automobile industry. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range in the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Qatar”. “The estimated annual lubricants consumption in Qatar is over 27 million liters with the automobile lubricants contributing to 45%, market is expected to grow at 3-4% p.a. with a substantial share expected from the synthetic grades.” Mr. Arun Kumar added. Dr. Nasser Abdulghani Al Abdulghani, CEO, Abdullah Abdulghani & Bros. Co. said: “It gives AAB Group, great pleasure to be the exclusive distributor of Veedol lubricants in Qatar. Veedol is a century old lubricants brand with a proven track record.  Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire state”.  Mr. Yazan Mustafa, COO of the Commercial & Industrial Division at Abdullah Abdulghani & Bros. Co. said, “This partnership comes in line with AAB Group strategy to expand its offering of additional high quality products and services in the Automotive Industry which will provide the customers in Qatar with access to a wider choice of products and service with additional value and competitive prices. We are proud to represent Veedol lubricants in Qatar and we are confident that this partnership will flourish and achieve a strong success in the coming period”. Also, the celebration witnessed unveiling the synthetically engineered oil Powertron 20W-50 from Veedol. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “Veedol is offering your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action!  It spreads a protective and indestructible film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology and the detergent action in Powertron 20W-50 work continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of Middle East & Africa. The lubricant manufacturer’s focus on research and development has helped the company to formulate a range of products for a wide range of applications.  Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B. New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Qatar from today. AAB is the sole distributor of Toyota and Lexus in Qatar, in addition of representing several other international brands in the automotive products such as Sumitomo Tires, Exide Batteries, Kansai Paints, BG auto fluids, 3M After Market and Auto Car Products, among others.

Veedol International announces tie-up with Gapco Sudan, for exclusive Distribution and Marketing of Veedol lubricants in the country

22 Dec , 2015

Veedol International and Gapco (Sudan) Limited celebrated the start of the new partnership between both companies in Sudan. This occasion also witnessed the grand unveiling of the entire range of Veedol International lubricants at Hotel Cotinthia, Khartoum, followed by a detailed presentation to retail and commercial customers. GAPCO (Sudan) Ltd is a privately owned company whose core business is storage, distribution and marketing of petroleum products in Sudan. It is one of the leading oil marketing companies of Sudan with an annual turnover of around USD 50 million  Veedol is a name synonymous with Quality and Value among Automotive Lubricants. From 1900’s the brand Veedol was chosen by world renowned automotive brands starting with Ford Model-T, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors. Stringent quality tests and research helped Veedol to maintain its lead in offering a comprehensive range of synthetic and mineral engine oils as well as industrial oils.  Veedol products are manufactured in Americas/Canada, Europe (UK/Netherlands), U.A.E & India. Veedol now aspires to become one of the leading lubricant brands globally. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “We are extremely proud to be associated with Gapco Sudan Limited a highly trusted trading house in Sudan, bringing with it decades of experience in marketing, distribution and storage of Petroleum products. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range in the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Sudan”. “The estimated annual lubricants consumption in Sudan is over 80 million liters with the automobile lubricants contributing to 74% and Industrial Lubricants 24%.  Market is expected to grow at 2-3% p.a. with a substantial share expected from the commercial vehicle segment.” Mr. Arun Kumar added. Mr. Mohamed Ismail Mohamed, Chairman, Gapco(Sudan) Ltd. said: “It gives us, great pleasure to be the exclusive distributor of Veedol lubricants in Sudan. Veedol is a century old lubricants brand with a proven track record.  Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire state”.  This partnership comes in line with Gapco’s  vision to expand  the product lines by offering high quality, , value products and services in the Automotive Industry. We are proud to represent Veedol lubricants in Sudan and we are confident that this partnership will flourish and achieve a strong success in the coming period”. Also, the celebration witnessed unveiling the synthetically engineered oil Powertron 20W-50 from Veedol. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “Veedol is offering your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action!  It spreads a protective and indestructible film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology and the detergent action in Powertron 20W-50 works continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of Middle East & Africa. The lubricant manufacturer’s focus on research and development has helped the company to formulate a range of products for a wide range of applications.  Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B. New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Qatar from today. Gapco (Sudan) is established name in distribution of petroleum products under Petrola brand name, from their own gas stations spread in Khartoum

Veedol launches the Engine oil for 10,000 KMs service at Dubai International Motor Show

11 Nov , 2015

Veedol, widely known as The Professional’ s Choice in Motor Oil…For over a century; today unveiled their new synthetically engineered engine oil Powertron 20W-50 at region’s largest and most prestigious automobile event the Dubai International Motor show, held at the Dubai World Trade Centre, from 10-14 November.Veedol Powertron 20W-50, powered by synthetic technology and manufactured in the United Kingdom is another outstanding product from its stable. UAE Government is taking the lead and policy shift to have the cars serviced at every 10,000 KMs from the ongoing practice of servicing at 5000 KMs. Veedol, always stood and matched its product offering the expectations of car manufacturers and local government regulations. Throughout the hundred year old history, Veedol always believed and stood by its commitment towards product innovation and stayed in the forefront of technology. The synthetic technology used in Veedol Powertron 20W-50 oil helps to neutralize acids that cause corrosion of automobile engine parts and the buildup of sludge deposits.“Veedol is the first to offer your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. While the consumers will have a savings on their oil, it also ensures their engines remain clean and cool for longer period compared to any normal oil.”Veedol Powertron 20W-50 backs its claim in action! It spreads a protective and impregnable film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology with detergent action in Powertron 20W-50 works continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of the Middle East region. Maintenance free days are ahead for the users of Powertron 20W-50 oil, that ensures owners / drivers need to go for oil changes only after every 10,000 KMs. Appropriately called the trademark Veedol film of protection, it keeps the lubrication protected under extreme driving conditions and ensures the enginesare running free from noise and vibrations. Above all Powertron 20W-50 oil last longer than any conventional mineral oil.Visitors to the Veedol stand ( #840 IN Hall No. 8) are given an excellent opportunity to win a 1L free bottle of Veedol Oil and other Veedol branded complements.Contact your nearest Galadari Automobiles Co. Ltd L.L.C or Veedol dealer and change to Powertron 20W-50 today .

Tough as Steel and Smooth as Silk! Veedol Powertron 20W-50!

24 Sep , 2014

Veedol, The Professional’ s Choice in Motor Oil…For over a century today unveiled their new synthetically engineered engine oil Powertron 20W-50 in the Hashemite Kingdom of Jordan. Veedol was first used for Model-T, world’s first mass produced car by the legend Henry Ford in 1914. And since then has been in the forefront of lubrication technology. This is quite noticeable from the landmark achievements starting from Model-T and the first airship Graf Zeppelin (1928) to fly around the world using Veedol oil, the first non-stop flight across the Pacific Ocean called Ms. Veedol (1931). During the 1950s Veedol was prominent at the grand prix circuits with its own patrons. Veedol launched the first semi synthetic engine oil in 1961 and their synthetic oil was used in the space shuttle Columbia (1979). Powertron 20W-50, powered by synthetic technology and manufactured in the United Kingdom is another outstanding product from its stable. Throughout the hundred year old history, Veedol always believed and stood by its commitment towards product innovation and stayed in the forefront of technology. The synthetic technology used in Veedol Powertron 20W-50 oil helps to neutralize acids that cause corrosion of automobile engine parts and the buildup of sludge deposits. Mr. Arun Kumar, General Manager, International Operations at Veedol, said “Veedol is the first to offer your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action! It spreads a protective and impregnable film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology with detergent action in Powertron 20W-50 works continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of the Middle East region. Maintenance free days are ahead for the users of Powertron 20W-50 oil .Appropriately called the trademark Veedol film of protection, it keeps the lubrication protected under extreme driving conditions and ensures the engines are running free from noise and vibrations. Above all Powertron 20W-50 oil last longer than any conventional mineral oil. Available in 1L, 4L packs and 208L barrels, Powertron 20W-50 SL/CF is distributed by M/s. Abu Rahmah Trading Co. (ARCO) the exclusive distributor for Veedol range of lubricants in Jordan, a trusted name in the industry with over 30 years of experience. Mr. Khaled Abu Rahmah, General Manager at Arco, said “It is a landmark achievement for both Veedol International and Arco to bring this innovative oil in the most popular grade 20W-50, with synthetic technology, a first in Jordan. Supported with a full-fledged sales team and branch offices spread throughout the country, we are fully committed to deliver the best service to the discerning consumers while continuously exploring further opportunities for service enhancements”. Contact your nearest Veedol dealer and change to Powertron 20W-50 today.

Veedol leads the way in top quality car oil

30 Jan , 2014

A new chapter in the history of lubricants has begun in Bahrain with the launch of Veedol 20W50 Powertron Synthetic Blend Engine Oil from the UK.

Veedol is a name synonymous with quality and value among automotive lubricants. Automobile pioneer Henry Ford chose Veedol lubricant for the Ford Model T in 1914.

The Tidewater Oil Company, the parent of Veedol was set up in Pennsylvania, the birthplace of Liquid Gold Petroleum.

Since the 1900s, Veedol was chosen by well-known automobile manufacturers such as Ford, Mercedes-Benz, Audi, Volvo, BMW and a host of Japanese and European majors.

Exciting achievements in its glorious history include being the chosen lubricant of world renowned aviators Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging transatlantic flight.

Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the US; they named their monoplane 'Miss Veedol'.

Veedol introduced the world's first semi-synthetic engine oil way back in 1961.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives. With aspirations to become one of the leading global lubricant brands Veedol completes stringent quality tests and research helping them to maintain a lead by offering a comprehensive range of synthetic and mineral automotive lubricants.

Veedol and its product brands are manufactured and licensed by Veedol International UK; manufactured in America, Europe, the UAE and India.

"The estimated annual lubricants consumption in Bahrain is about 15 million litres, growing at one per cent per annum," said Veedol International General Manager Arun Kumar.

"The quality of Veedol products, world class distribution of our entire range coupled with the overall service delivery from our partners will help Veedol gain a decent space in the market place."

The formal launch of Veedol 20W50 Powertron Synthetic Blend Engine Oil in Bahrain along with the unveiling of the product range was held at the Ramee International Hotel in Juffair on January 24.

"We are proud to be associated with Autoos, a trusted name in Bahrain, with decades of experience in the automotive sector, trade, travel and tourism," said Veedol International Regional Manager Waseemuddin.

Objective

"Our objective is to establish Veedol as the most preferred lubricant brand in the country.

"Autoos has the capability to provide cutting-edge service to our customers."

It gives Autoos great pride to be the designated exclusive partner and distributor for Bahrain, said Autoos general manager Gowtham G. "Veedol is now available across the country through our network of channel partners and backed by a fully-fledged sales team who are committed to offering unmatched service customers in Bahrain," he added.

Veedol products include petrol and diesel engine oils, automatic transmission fluids, brake oils, hydraulic oils and more.

For unmatched protection, and cooler, cleaner engines, use Veedol engine oil, the people's choice of oil for over a century.