The Professional’s Choice in Motor Oil... For over a century

Khalil Bin Ebrahim Kanoo group join hands with Veedol, “The professional choice in Motor Oil, For over a century” to bring New Generation Engine oils to the Kingdom.

10 May , 2017

Veedol Motor oil, a global brand trusted for over a century by motorists worldwide has just announced their partnership with International Motor Trading Agency W.L.L, a division of the well-known business group M/s. Khalil Ebrahim Kanoo W.L.L.  The exclusive partnership in the Kingdom of Bahrain was announced at a joint press conference followed by the launch of the entire range of lubricants to the trade partners.  Khalil Bin Ebrahim Kanoo group is an established name in the Automotive Sector in the Kingdom of Bahrain and also the appointed agents for Mazda, Proton, Geely and Goodyear Tyres.  Veedol is a name synonymous with Quality and Innovation among Automotive Lubricants.   Tidewater Oil Company, the parent of Veedol was set-up in Pennsylvania, United States the birth-place of Liquid-Gold, and Petroleum.  From 1900s Veedol motor oil was chosen by world renowned automotive brands starting with Ford (Model-T 1914), Mercedes Benz, Audi, Volvo, BMW and a host of Japanese, European and Korean majors.   Exciting achievements in its career also include being chosen as the brand of lubricant for Graf Zeppelin (1928) on the longest, most challenging transatlantic flight followed by the first non-stop flight from Japan to the USA, the monoplane - Miss Veedol (1931).     Stringent quality tests and research were instrumental in maintaining Veedol its top-of-the mind brand in the segment, offering a comprehensive range of synthetic & mineral lubricants for both petrol and diesel engines establishing itself as “The Professional’s Choice in Motor oil”. Mr. Arun Kumar, Vice President Middle East, Africa and Americas at Veedol International shared their vision; “Veedol aspires to become one of the leading lubricant brands globally.  We have been managing our pace with advancement in engine design and lubrication technology.  Our focus on research and development has helped us to formulate an array of products for a wide range of applications for the new generation engines and the old”.  Manufactured in U.K., Canada, U.A.E, Netherlands & India Veedol products are available globally now.  Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.  “We are extremely proud to be associated with International Motor Trading Agency (M/s. Khalil Ebrahim Kanoo W.L.L) a highly trusted name in Bahrain, bringing with it over eight decades  of experience in the automobile industry.  Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range at the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Bahrain.   The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from IMTA ( International Motor Trading Agency) will help us achieve our objectives for Bahrain.”  Mr. Kumar added. Ms. Suzan Salman Kanoo, President, International Motor Trading Agency W.L.L said:   “It gives K. E.  Kanoo Group and International Motor Trading Agency W.L.L,  great pride to be the exclusive distributor of Veedol lubricants in Bahrain. Veedol is a century old lubricant brand with a proven track record.  Entire range of Veedol motor oil will soon be available across the country through our network of channel partners and backed by a full-fledged sales and service team”. The estimated annual lubricants consumption in Bahrain is over 18 million liters with the automobile lubricants contributing to 45%, market is expected to grow at 3-4% p.a. with a substantial share expected from the synthetic grades. Mr. K. N. Singh, Vice President, International Motor Trading Agency W.L.L mentioned that, “The partnership with Veedol comes in line with our strategy, to expand our offering of high quality lubricants in the Automotive and Industry sector and to offer wider choice of products, value for money at competitive prices. We are committed to offer unmatched service to the discerning consumers in the entire state”.  Veedol Syntron, the top-notch fully synthetic engine oil for New Generation vehicles. Veedol Syntron 5W-30 is fully synthetic high performance multi-grade engine oil engineered with latest in lubricant technology providing unmatched performance in toughest conditions. Veedol Syntron’s high quality blend and advanced technology deliver excellent fuel economy with improved film strength and oxidation stability. It is ideal for vehicles requiring 5W-30 viscosity engine oil including BMW and VW. Manufactured in UK, it offers superior protection against sludge, combustion contamination, better oxidation stability and fuel efficiency.     The top of the range grades include Veedol Powertron, Maratron Manufactured in UK Elite, Diesel Star Plus, Max-Pro as well as the specialty products–coolants, brake-fluids, greases and hydraulic oils manufacture in UAE.   For more information contact Shyjumon  on 17875777 or Log* on to www.veedol.com. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.  New Generation engines or old engines, refill with Veedol oil for unmatched protection, cooler and cleaner engines be it your cars, light and or heavy duty commercial vehicles.   Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Bahrain from now. 

Abdullah Abdulghani & Bros. Co. is the exclusive partner of Veedol Lubricants in Qatar.

23 Feb , 2016

Abdullah Abdulghani & Bros. Co. (AAB) and Veedol International celebrated the start of the new partnership between both parties in the State of Qatar. This occasion also witnessed the grand unveiling of the entire range of Veedol International lubricants at the Regency Hall, Doha to the media delegates, followed by a detailed presentation to retail and commercial customers. Abdullah Abdulghani & Bros. Co. is the biggest player in the Automotive Sector in the State of Qatar, with operations covering the entire value chain of the industry. AAB is focused on bringing additional products, solutions and services that will generate additional value to its customers through superior quality, competitive value, advanced technology and continuous reliability. Veedol is a name synonymous with Quality and Value among Automotive Lubricants. From 1900’s the brand Veedol was chosen by world renowned automotive brands starting with Ford Model-T, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors. Stringent quality tests and research helped Veedol to maintain its lead in offering a comprehensive range of synthetic and mineral engine oils as well as industrial oils. Veedol products are manufactured in Americas/Canada, Europe (UK/Netherlands), U.A.E & India. Veedol now aspires to become one of the leading lubricant brands globally. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “We are extremely proud to be associated with Abdullah Abdulghani & Bros. Co, a highly trusted name in Qatar, bringing with it over five decades of rich experience in the automobile industry. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range in the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Qatar”. “The estimated annual lubricants consumption in Qatar is over 27 million liters with the automobile lubricants contributing to 45%, market is expected to grow at 3-4% p.a. with a substantial share expected from the synthetic grades.” Mr. Arun Kumar added. Dr. Nasser Abdulghani Al Abdulghani, CEO, Abdullah Abdulghani & Bros. Co. said: “It gives AAB Group, great pleasure to be the exclusive distributor of Veedol lubricants in Qatar. Veedol is a century old lubricants brand with a proven track record.  Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire state”.  Mr. Yazan Mustafa, COO of the Commercial & Industrial Division at Abdullah Abdulghani & Bros. Co. said, “This partnership comes in line with AAB Group strategy to expand its offering of additional high quality products and services in the Automotive Industry which will provide the customers in Qatar with access to a wider choice of products and service with additional value and competitive prices. We are proud to represent Veedol lubricants in Qatar and we are confident that this partnership will flourish and achieve a strong success in the coming period”. Also, the celebration witnessed unveiling the synthetically engineered oil Powertron 20W-50 from Veedol. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “Veedol is offering your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action!  It spreads a protective and indestructible film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology and the detergent action in Powertron 20W-50 work continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of Middle East & Africa. The lubricant manufacturer’s focus on research and development has helped the company to formulate a range of products for a wide range of applications.  Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B. New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Qatar from today. AAB is the sole distributor of Toyota and Lexus in Qatar, in addition of representing several other international brands in the automotive products such as Sumitomo Tires, Exide Batteries, Kansai Paints, BG auto fluids, 3M After Market and Auto Car Products, among others.

Veedol International announces tie-up with Gapco Sudan, for exclusive Distribution and Marketing of Veedol lubricants in the country

22 Dec , 2015

Veedol International and Gapco (Sudan) Limited celebrated the start of the new partnership between both companies in Sudan. This occasion also witnessed the grand unveiling of the entire range of Veedol International lubricants at Hotel Cotinthia, Khartoum, followed by a detailed presentation to retail and commercial customers. GAPCO (Sudan) Ltd is a privately owned company whose core business is storage, distribution and marketing of petroleum products in Sudan. It is one of the leading oil marketing companies of Sudan with an annual turnover of around USD 50 million  Veedol is a name synonymous with Quality and Value among Automotive Lubricants. From 1900’s the brand Veedol was chosen by world renowned automotive brands starting with Ford Model-T, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors. Stringent quality tests and research helped Veedol to maintain its lead in offering a comprehensive range of synthetic and mineral engine oils as well as industrial oils.  Veedol products are manufactured in Americas/Canada, Europe (UK/Netherlands), U.A.E & India. Veedol now aspires to become one of the leading lubricant brands globally. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “We are extremely proud to be associated with Gapco Sudan Limited a highly trusted trading house in Sudan, bringing with it decades of experience in marketing, distribution and storage of Petroleum products. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range in the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Sudan”. “The estimated annual lubricants consumption in Sudan is over 80 million liters with the automobile lubricants contributing to 74% and Industrial Lubricants 24%.  Market is expected to grow at 2-3% p.a. with a substantial share expected from the commercial vehicle segment.” Mr. Arun Kumar added. Mr. Mohamed Ismail Mohamed, Chairman, Gapco(Sudan) Ltd. said: “It gives us, great pleasure to be the exclusive distributor of Veedol lubricants in Sudan. Veedol is a century old lubricants brand with a proven track record.  Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire state”.  This partnership comes in line with Gapco’s  vision to expand  the product lines by offering high quality, , value products and services in the Automotive Industry. We are proud to represent Veedol lubricants in Sudan and we are confident that this partnership will flourish and achieve a strong success in the coming period”. Also, the celebration witnessed unveiling the synthetically engineered oil Powertron 20W-50 from Veedol. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “Veedol is offering your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action!  It spreads a protective and indestructible film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology and the detergent action in Powertron 20W-50 works continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of Middle East & Africa. The lubricant manufacturer’s focus on research and development has helped the company to formulate a range of products for a wide range of applications.  Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B. New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Qatar from today. Gapco (Sudan) is established name in distribution of petroleum products under Petrola brand name, from their own gas stations spread in Khartoum

Veedol launches the Engine oil for 10,000 KMs service at Dubai International Motor Show

11 Nov , 2015

Veedol, widely known as The Professional’ s Choice in Motor Oil…For over a century; today unveiled their new synthetically engineered engine oil Powertron 20W-50 at region’s largest and most prestigious automobile event the Dubai International Motor show, held at the Dubai World Trade Centre, from 10-14 November.Veedol Powertron 20W-50, powered by synthetic technology and manufactured in the United Kingdom is another outstanding product from its stable. UAE Government is taking the lead and policy shift to have the cars serviced at every 10,000 KMs from the ongoing practice of servicing at 5000 KMs. Veedol, always stood and matched its product offering the expectations of car manufacturers and local government regulations. Throughout the hundred year old history, Veedol always believed and stood by its commitment towards product innovation and stayed in the forefront of technology. The synthetic technology used in Veedol Powertron 20W-50 oil helps to neutralize acids that cause corrosion of automobile engine parts and the buildup of sludge deposits.“Veedol is the first to offer your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. While the consumers will have a savings on their oil, it also ensures their engines remain clean and cool for longer period compared to any normal oil.”Veedol Powertron 20W-50 backs its claim in action! It spreads a protective and impregnable film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology with detergent action in Powertron 20W-50 works continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of the Middle East region. Maintenance free days are ahead for the users of Powertron 20W-50 oil, that ensures owners / drivers need to go for oil changes only after every 10,000 KMs. Appropriately called the trademark Veedol film of protection, it keeps the lubrication protected under extreme driving conditions and ensures the enginesare running free from noise and vibrations. Above all Powertron 20W-50 oil last longer than any conventional mineral oil.Visitors to the Veedol stand ( #840 IN Hall No. 8) are given an excellent opportunity to win a 1L free bottle of Veedol Oil and other Veedol branded complements.Contact your nearest Galadari Automobiles Co. Ltd L.L.C or Veedol dealer and change to Powertron 20W-50 today .

Tough as Steel and Smooth as Silk! Veedol Powertron 20W-50!

24 Sep , 2014

Veedol, The Professional’ s Choice in Motor Oil…For over a century today unveiled their new synthetically engineered engine oil Powertron 20W-50 in the Hashemite Kingdom of Jordan. Veedol was first used for Model-T, world’s first mass produced car by the legend Henry Ford in 1914. And since then has been in the forefront of lubrication technology. This is quite noticeable from the landmark achievements starting from Model-T and the first airship Graf Zeppelin (1928) to fly around the world using Veedol oil, the first non-stop flight across the Pacific Ocean called Ms. Veedol (1931). During the 1950s Veedol was prominent at the grand prix circuits with its own patrons. Veedol launched the first semi synthetic engine oil in 1961 and their synthetic oil was used in the space shuttle Columbia (1979). Powertron 20W-50, powered by synthetic technology and manufactured in the United Kingdom is another outstanding product from its stable. Throughout the hundred year old history, Veedol always believed and stood by its commitment towards product innovation and stayed in the forefront of technology. The synthetic technology used in Veedol Powertron 20W-50 oil helps to neutralize acids that cause corrosion of automobile engine parts and the buildup of sludge deposits. Mr. Arun Kumar, General Manager, International Operations at Veedol, said “Veedol is the first to offer your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action! It spreads a protective and impregnable film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology with detergent action in Powertron 20W-50 works continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of the Middle East region. Maintenance free days are ahead for the users of Powertron 20W-50 oil .Appropriately called the trademark Veedol film of protection, it keeps the lubrication protected under extreme driving conditions and ensures the engines are running free from noise and vibrations. Above all Powertron 20W-50 oil last longer than any conventional mineral oil. Available in 1L, 4L packs and 208L barrels, Powertron 20W-50 SL/CF is distributed by M/s. Abu Rahmah Trading Co. (ARCO) the exclusive distributor for Veedol range of lubricants in Jordan, a trusted name in the industry with over 30 years of experience. Mr. Khaled Abu Rahmah, General Manager at Arco, said “It is a landmark achievement for both Veedol International and Arco to bring this innovative oil in the most popular grade 20W-50, with synthetic technology, a first in Jordan. Supported with a full-fledged sales team and branch offices spread throughout the country, we are fully committed to deliver the best service to the discerning consumers while continuously exploring further opportunities for service enhancements”. Contact your nearest Veedol dealer and change to Powertron 20W-50 today.

Veedol leads the way in top quality car oil

30 Jan , 2014

A new chapter in the history of lubricants has begun in Bahrain with the launch of Veedol 20W50 Powertron Synthetic Blend Engine Oil from the UK.

Veedol is a name synonymous with quality and value among automotive lubricants. Automobile pioneer Henry Ford chose Veedol lubricant for the Ford Model T in 1914.

The Tidewater Oil Company, the parent of Veedol was set up in Pennsylvania, the birthplace of Liquid Gold Petroleum.

Since the 1900s, Veedol was chosen by well-known automobile manufacturers such as Ford, Mercedes-Benz, Audi, Volvo, BMW and a host of Japanese and European majors.

Exciting achievements in its glorious history include being the chosen lubricant of world renowned aviators Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging transatlantic flight.

Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the US; they named their monoplane 'Miss Veedol'.

Veedol introduced the world's first semi-synthetic engine oil way back in 1961.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives. With aspirations to become one of the leading global lubricant brands Veedol completes stringent quality tests and research helping them to maintain a lead by offering a comprehensive range of synthetic and mineral automotive lubricants.

Veedol and its product brands are manufactured and licensed by Veedol International UK; manufactured in America, Europe, the UAE and India.

"The estimated annual lubricants consumption in Bahrain is about 15 million litres, growing at one per cent per annum," said Veedol International General Manager Arun Kumar.

"The quality of Veedol products, world class distribution of our entire range coupled with the overall service delivery from our partners will help Veedol gain a decent space in the market place."

The formal launch of Veedol 20W50 Powertron Synthetic Blend Engine Oil in Bahrain along with the unveiling of the product range was held at the Ramee International Hotel in Juffair on January 24.

"We are proud to be associated with Autoos, a trusted name in Bahrain, with decades of experience in the automotive sector, trade, travel and tourism," said Veedol International Regional Manager Waseemuddin.

Objective

"Our objective is to establish Veedol as the most preferred lubricant brand in the country.

"Autoos has the capability to provide cutting-edge service to our customers."

It gives Autoos great pride to be the designated exclusive partner and distributor for Bahrain, said Autoos general manager Gowtham G. "Veedol is now available across the country through our network of channel partners and backed by a fully-fledged sales team who are committed to offering unmatched service customers in Bahrain," he added.

Veedol products include petrol and diesel engine oils, automatic transmission fluids, brake oils, hydraulic oils and more.

For unmatched protection, and cooler, cleaner engines, use Veedol engine oil, the people's choice of oil for over a century.

Veedol joins hands with Khalid Saeed Al Hajri Group [KCT] to bring world renowned lubricants brand to the Kingdom

22 Dec , 2013

Veedol appoints exclusive partner in the Kingdom of Saudi Arabia.

Veedol Motor oil: The Professional's Choice in Motor Oil...For Over a Century.

A new chapter in the history of lubricants is beginning today in the Kingdom of Saudi Arabia.

Veedol is a name synonymous with Quality and Value among Automotive Lubricants. History remembers the Ford Model T, the first-mass produced car in the world and introduction of the model T changed the face of transportation and thus personal mobility. Veedol was the chosen lubricant for Model T, by Henry Ford the automobile pioneer in the year 1914.

Tidewater Oil Company, the parent of Veedol was set-up in Pennsylvania, United States the birthplace of Liquid-Gold, Petroleum that lead the world to a completely new mode of transportation. From 1900s the brand, Veedol was chosen by world renowned automotive brands starting with Ford, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors.

Exciting achievements in its glorious history include being the chosen lubricant brand, of the world-renowned aviators such as Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging trans-atlantic flight. M/s. Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the USA; they named their monoplane "Miss Veedol". After all, Veedol was the lubricant that helped complete this flight. Veedol introduced worlds' first semi-synthetic engine oil way back in 1961.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives. Stringent quality tests and research helped Veedol to maintain its lead in the segment offering a comprehensive range of synthetic & mineral automotive lubricants and industrial oils.

Veedol aspires to become one of the leading lubricant brands globally. Veedol and its product brands are manufactured and licensed by Veedol International, U.K. Veedol products are manufactured in Americas, Europe, U.A.E & India.

Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said "The estimated annual lubricants consumption in the Kingdom is over 380 million with the automobile lubricants contributing to over 90%, this is due to the high vehicle parc which is circa 6 mil vehicles. This makes Saudi Arabia a market of strategic importance to Veedol. The quality of Veedol products, world class distribution of our entire range coupled with the overall service delivery from our partner will help us achieve our objectives in Saudi Arabia".

The launch in the Kingdom has started with grand unveiling of the entire range of products at Sheraton, Dammam to the retail and commercial customers followed by similar trade events at Riyadh on 22nd Dec at the Marriot Hotel culminating with the final event being held in Jeddah on the 25th Dec 2013 at the Le Meridian Hotel.

"We are proud to be associated with Khalid Saeed Al Hajri Group (KCT), a trusted name in the industry who brings in decades of experience in transportation and trade. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. KCT group has the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B across the country" said, Mr. Waeeemuddin JJ, Regional Manager for Veedol International.

KCT group, led by the visionary Sheikh Khalid Saeed Al Hajri, brings a great deal of experience and skills inherited from their group businesses spread not only in Saudi Arabia but in GCC as well. Sheikh Khalid Saeed Al Hajri, said, "It gives our group, great pride and pleasure to be associated with Veedol, being designated as the exclusive partner distributor for the Kingdom of Saudi Arabia. Veedol is a century old lubricant brand with a proven track record. Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire Kingdom".

KCT group with its wide range of services in the transport industry with related products have 14 branches spread across the Kingdom, fully equipped to service the customers. To their already existing tires and batteries, the addition of Veedol is complementary.

Mr. Gigi Skaria, Executive Director- Trading, at KCT group said, "With Veedol range of products available from KCT appointed agents, customers in the Kingdom will have the entire automotive products – tires, batteries and lube under one roof. Veedol aptly fits in to our portfolio thus offering quality solutions to our customer's needs".

New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals for over a century is now close to you.

KZN company signs key oil import deal

26 Nov , 2013

A Pietermaritzburg oil distributor and the Dubai arm of an Indian company have struck a multimillion-rand distributor deal which they say will shake up the "disorganised" and "complacent" motor oil and lubricants industry.

National lubricant distributor Drakensberg Oil and Dubai-based Veedol International have warned of massive shortages in the industry as fuel shortages climb to 4 billion litres this year. They are also looking to Africa to expand their business interests.

At a meeting in Durban yesterday, the two companies presented the deal to the business community and the media.

Drakensberg Oil's owner, Darin Samuels, warned that the fuel shortage would grow to about 15 billion litres by 2030, which he said would have a massive impact on the lubricant oil market.

"That means more imports. We want to be at the forefront of those imports. We are starting now," he said.

Veedol's regional manager, Waseemuddin Jalaluddin, said the exclusive distribution deal with Drakensberg Oil was a "beachhead moment".

"This is our first foray into Africa and this deal is to open doors. There are already big brands in this market, but we are not afraid as we have identified their weaknesses."

Strategic

Jalaluddin said the annual lubricant oil consumption in the country was 400 million litres which meant that South Africa was of "strategic importance" for the company.

Andrew Layman, of the Durban Chamber of Commerce and Industry, praised the deal, saying it cemented KwaZulu-Natal's positioning as a gateway to the continent and was economically significant.

"I remember when Drakensberg Oil started as a fledgling business in Pietermaritzburg 13 years ago. To see you here today striking up this important deal is fantastic. You are the kind of businessman this country needs," he told Samuels.

Samuels said the distributorship would start with the development of nine depots in KwaZulu-Natal. The initial cost he estimated at R5 million.

Once sales had reached 5 million litres, the company would set up its own blending plants. "There will be the franchised outlets and then, of course, the retail sector. This is a premium brand – we are not importing junk – but it will be, price wise, a lot more competitive than the existing premium brands."

He added that established brands were "complacent".

Arun Kumar Menon, the general manager of Veedol, said the deal was five months in the making. "This is all part of the bigger Africa story and we are here in South Africa to test the waters," he said.

The global rights of the Veedol motor oil brand, which has a more than 100-year history and originated in the US, were acquired from BP by the Tide Water Oil Co of India in 2011.

Veedol, Re-establishes a new chapter in the history of lubricants with Galadari Automobiles Co. Ltd. LLC as preferred partner and official distributor in the UAE

23 Jan , 2013

Automotive lubricant maker Veedol has opened an international office in Dubai and also signed a deal with Galadari Automobiles as preferred partner and official distributor in the UAE.Rajendra Ghosal, Director, Veedol International, said the company aims to control two per cent market share in the first year of operation in 2013. Veedol is returning to the UAB and other Gulf markets after a gap of few years.Ghosal said: "Veedol always kept pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate a range of products for a wide range of applications".Manufactured in UK, UAE and India, Veedol products are soon to be distributed in the entire GCC and Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.Arun Kumar, GM, Veedol International Operations, said; "Middle East region is of strategic importance to Veedol and keeping in line with the Vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in U.A.E. In the coming days we will roll-out brand activation at various channels and consumer touch-points. The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from our partners will help us achieve our objectives in U. A.E."Axel Dreyer General Manager, Galadari Automobiles Co, said; "It gives us great pride and pleasure to beassociated with Veedol, a century old lubricant brand. Veedol, the master brand and products are not new to ourmarket and has its own credible set of customers both in petrol and diesel engine segments'. Supported with afull-fledged sales team and infrastructure we are committed to offer unmatched service to the discerningconsumers in U.A.E."

Veedol Motor oil: The Professional's Choice...For Over a Century.

19 Nov , 2012

A new chapter in the history of lubricant is beginning today, in The Republic of Lebanon

Veedol is a name synonymous with Quality and Value among Automotive Lubricants. History remembers the Ford Model T, the first-mass produced car in the world, and introduction of the model T changed the face of transportation and thus personal mobility. Veedol was the chosen lubricant for Model T, by the Professional himself.

Tidewater Oil Company [ 1881 ], the parent of Veedol was set-up in Pennsylvania, United States the birth-place of Liquid-Gold, Petroleum that lead the world, to a completely new mode of transportation. From 1900s the brand, Veedol was chosen by world renowned automotive brands starting with Ford, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors.

Exciting achievements in its career include being chosen as the brand of lubricant, by the world-renowned aviators such as Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging transatlantic flight. M/s. Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the USA; they named their monoplane "Miss Veedol". After all, Veedol was the lubricant that helped complete this flight.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives. Stringent quality tests and research helped Veedol to maintain its lead in the segment, offering a comprehensive range of synthetic & mineral lubricants for both petrol and diesel engines.

Veedol aspires to become one of the leading lubricant brands globally. Veedol and its product brands are fully owned by Tidewater Oil Company India.

Mr. Arun Kumar, General Manager, International Operations, Veedol, says "Veedol always kept pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate a range of products for a wide range of applications. Manufactured in UK, India and UAE, Veedol products are soon to be distributed in the entire GCC & Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.

We are proud to be associated with M/s. Nasco Automotive S.A.R.L. in Lebanon, to re-establish Veedol as the most preferred lubricant brand among customers & consumers alike in the region".

Nasco Automotive S.A.R.L.,, headed by Mr. Adel Al Haidamous, Country Manager for Nasco Automotive brings in a lot of experience and skills covering lot of trade interests. Mr. Al Haidamous, said, "It gives us, Nasco Automotive great pride and pleasure to be associated with Veedol, a century old lubricant. Veedol, the brand not new to Lebanon, has its own credible set of customers in both petrol and diesel engine segments". Supported with a full-fledged sales team and infrastructure we are committed to offer unmatched service to the discerning consumers in Lebanon.

"Middle East region is of strategic importance to Veedol and keeping in line with the Vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in Lebanon, in the coming days we will roll-out brand activations at various channels and consumer touch-points. The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from our partners will help us achieve our objectives in Lebanon" said Mr. Rajendra Ghosal, Managing Director of Tide Water Oil company.

New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals for over a century is now close to you.

Contact your nearest Veedol agent in Lebanon, choose the Professional's choice.